AP Content Services is the content marketing and advertising service of The Associated Press. As an extension of one of the largest and most trusted sources of independent newsgathering, we work collaboratively with brands and advertisers worldwide to create and distribute authentic, impactful and informative content.
James McEntee/AP Content Services for CVS Health
AP engages a savvy and informed news audience across our premium digital properties, including the flagship AP News website and mobile app. Extend your influence by tapping into AP's unrivaled media reach through our advertising networks and content distribution services.
AP Photo/Koji Sasahara
Leverage our expertise and capabilities to create multiformat custom content, deliver that content to media organizations worldwide, and amplify your message through advertising across the AP News site and app, AP's social outlets and our extended media network.
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Our loyal clients rely on us to capture compelling stories and exceed their performance goals, as demonstrated by our case studies. Tap into our comprehensive optimization and reporting services, whatever form your story takes.
Our international production team produced a range of multimedia content, across several countries, capturing both educational challenges and the COVID-19 impact on educational infrastructures.Read more
AP Content Services created a teaser video, which was promoted via social media amplification and native advertising.Read more
European Civil Protection and Humanitarian Aid Operations worked with AP Content Services for full production and distribution of content around projects in countries such as Ukraine, Colombia, Turkey, Spain, Romania, Sweden, the Democratic Republic of the Congo, Greece, Iraq and Sierra Leone.Read more
AP Content Services was able to pull a variety of images from broadcast and virtual content to be made available for internal use and publicity.Read more
AP Content Services provided photo and video coverage with real-time asset delivery, across 29 cities, on overlapping and consecutive dates.Read more
AP Content Services was tasked with filming and photographing the EU's relief effort as Sweden tackled its worst forest fires in decades.Read more
AP Content Services created and distributed content highlighting three main stories: an introduction to Osaka, a focused spotlight on business in Osaka and a dive into iPS cell research conducted at Kyoto University.Read more
Daimler engaged AP Content Services to distribute the launch film of the Mercedes-Benz Future Truck 2025, the self-driving truck of the future, for its world premiere.Read more
Airbnb hosted a social impact experience for stargazers and relied on AP Content Services to create and distribute content promoting the event.Read more
As the LEGO® brand continues to grow and evolve, AP Content Services' global distribution network was utilized to promote the launch of its new LEGO® NEXO KNIGHTS™ range.Read more
When the Global Green Growth Institute (GGGI) organized GGGWeek2016, it turned to AP Content Services for content marketing and reporting from the conferenceRead more
With aviation so central to the brand's values, Breitling's activities create a wealth of breathtaking imagery. Our challenge is to ensure maximum distribution of these photos to the world's media.Read more
The unparalleled reach of AP’s global media network enables Sassy Films’ content to generate the coverage their clients expect.Read more
The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.