LEGO® held an event to promote the launch of its new NEXO KNIGHTS™ range and the AP Content Services team was on-hand to gain as much exposure as possible.
Children were invited to help LEGO® heroes Clay, Macy, Aaron, Lance and Axl battle Jestro the Jester as he unleashed his magical Book of Monsters on the kingdom of Knighton.
The young LEGO® fans enjoyed a futuristic video gaming experience, had their photo taken with their favourite Nexo Knight and were presented with goody bags and discounted entry tickets to Legoland Discovery Centre.
LEGO® relied on AP Content Services to ensure their video reached the maximum audience possible.
In preparation for the event, AP Content Services’ in-house producer liaised with the PR agency to ensure all elements of the brief were captured, then continuing this relationship, the producer was also present on the day of filming to help direct the shoot.
Once the filming was complete, AP Content Services edited the footage, then distributed the video across its satellite distribution network to hundreds of broadcasters worldwide.
LEGO® began manufacturing in 1949 and has since produced over 600 billion parts. In February 2015, LEGO® was recognized by Brand Finance as the “world’s most powerful brand”. The LEGO® brand continues to evolve and now includes movies, games, books, competitions and the Legoland amusement parks.
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The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.