Advertising
Activate across AP’s web or mobile news properties and extended media network. We offer a variety of formats, buying methods and targeting options to ensure the success of your campaign.
Formats
Display
Reach your chosen audiences with targeted display advertising across the AP News site and app.
Video
Captivate viewers with premium video placements among AP’s award-winning content.
- AP News pre-roll
- AP YouTube pre-roll
- Facebook/Instagram promotion
- YouTube promotion
- Native video
Native
Context-aligned and natively adapted, your branded content will match the look and feel of each individual site — whether it’s on AP News or across our member network.
- Native article
- Native video
- Native display
Social media
Promote your brand’s message or sponsor AP’s trusted editorial content across social platforms. Your content will be posted from AP’s accounts, optimized to your objectives and targeted to your preferred audiences.
- YouTube
High impact
Use high-impact units to drive traffic to your custom destination, editorial sponsorship or client site.
High-impact ad formats:
- Billboard (static, animated or video)
- Branded Hero (static, animated or video)
- Disengagement-activated overlay
Takeovers and sponsorships
Align your brand with AP’s coverage of a specific topic, event or series through 100% share of voice sponsorship of a section on the AP News site and app.
- “Presented by” with brand logo
- Traffic drivers with brand logo
- Other inclusions and branded content extensions depending on the package
Ways to advertise
Whatever buying strategy is right for you, we will work collaboratively to deliver your advertising on our digital properties and beyond.
Direct
Purchase a deal customized for your specific advertising goals — from sponsorships and targeted display advertising to native promotion and video advertising.
Programmatic guaranteed
Utilize all the benefits of programmatic buying through reserved, guaranteed inventory at a price point specific to your needs.
Preferred deals
Access specialized packages through a non-guaranteed campaign that allows you priority access to our inventory.
Private auction
Join a group of select media buyers to access limited availability, non-guaranteed deals.
Open auction/ programmatic integrations
Activate against a wide range of AP News inventory through the open marketplace and custom programmatic integrations.
Targeting
We offer custom audience targeting across display, video, native and social media advertising. Our team will optimize the campaign to your objectives and reach the most suitable audiences for your message.
Demographic
Target users within your desired audience with attributes such as age, gender, parental status and more.
Psychographic
Target your advertising to users based on interests, lifestyles and affinities.
Behavioral
Target your advertising to users who indicate actionable attributes like product affinities and in-market audiences.
Purchase intent
Target based on users who have recently made purchases relevant to your product or service.
Location-based
Target people in your desired country, state, zip code and more.
Category/tag-based
Target people viewing content focused on a specific topic, such as business content on AP News or all content tagged with certain categories like “professional football” or “awards season.”
Impactful
storytelling, real
results
Our loyal clients rely on us to capture compelling stories and exceed their performance goals, as demonstrated by our case studies. Tap into our comprehensive optimization and reporting services, whatever form your story takes.
Advertising
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Note
The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.