Advertising

Activate across AP’s web or mobile news properties and extended media network. We offer a variety of formats, buying methods and targeting options to ensure the success of your campaign.

Formats

Display

Reach your chosen audiences with targeted display advertising across the AP News site and app, as well as our sports vertical websites.

  • 970×250
  • 970×90
  • 728×90
  • 300×600
  • 300×250
  • 320×50
Display

Video

Captivate viewers with premium video placements among AP’s award-winning content.

  • AP News pre-roll and mid-roll
  • AP YouTube pre-roll
  • Facebook/Instagram promotion
  • YouTube promotion
  • Native video
Video

Native

Context-aligned and natively adapted, your branded content will match the look and feel of each individual site — whether it’s on AP News or across our member network.

  • Native article
  • Native display
  • Native video
Native

Audio

Deliver your message to audiences across their preferred listening platforms with advertising among AP’s digital audio newscasts and podcasts.

  • Newscast 30-second post-roll
  • Podcast 15-second pre-roll
  • Podcast 15-second mid-roll
  • Podcast 15-second post-roll
Audio

Social media

Promote your brand’s message or sponsor AP’s trusted editorial content across social platforms. Your content will be posted from AP’s accounts, optimized to your objectives and targeted to your preferred audiences.

  • Facebook
  • Instagram
  • Twitter
  • YouTube
Social media

High impact

Extend the reach of custom content and sponsorships using high-impact display, video and CTV ad formats, built by Undertone’s award-winning creative team and distributed across their premium publisher network reaching 208MM+ people each month.

Cross-screen and mobile-only options available:

  • High-impact display
  • Social display
  • Video and interactive video
  • CTV and interactive CTV
High impact

Takeovers and sponsorships

Align your brand with AP’s coverage of a specific topic, event or series through 100% share of voice sponsorship of a section on the AP News site and app.

  • “Presented by” with brand logo
  • Traffic drivers with brand logo
  • 970×250
  • 970×90
  • 728×90
  • 300×600
  • 300×250
  • 320×50
  • Other inclusions depending on the package
Takeovers and sponsorships

Ways to advertise

Whatever buying strategy is right for you, we will work collaboratively to deliver your advertising on our digital properties and beyond.

Direct

Purchase a deal customized for your specific advertising goals — from sponsorships and targeted display advertising to native promotion and video advertising.

Programmatic guaranteed

Utilize all the benefits of programmatic buying through reserved, guaranteed inventory at a price point specific to your needs.

Preferred deals

Access specialized packages through a non-guaranteed campaign that allows you priority access to our inventory.

Private auction

Join a group of select media buyers to access limited availability, non-guaranteed deals.

Open auction/ programmatic integrations

Activate against a wide range of AP News inventory through the open marketplace and custom programmatic integrations.

Targeting

We offer custom audience targeting across display, video, native and social media advertising. Our team will optimize the campaign to your objectives and reach the most suitable audiences for your message.

Demographic

Target users within your desired audience with attributes such as age, gender, parental status and more.

Psychographic

Target your advertising to users based on interests, lifestyles and affinities.

Behavioral

Target your advertising to users who indicate actionable attributes like product affinities and in-market audiences.

Purchase intent

Target based on users who have recently made purchases relevant to your product or service.

Location-based

Target people in your desired country, state, zip code and more.

Category/tag-based

Target people viewing content focused on a specific topic, such as business content on AP News or all content tagged with certain categories like “professional football” or “awards season.”

Impactful storytelling, real results

Our loyal clients rely on us to capture compelling stories and exceed their performance goals, as demonstrated by our case studies. Tap into our comprehensive optimization and reporting services, whatever form your story takes.

Highlighting Osaka and Kansai prior to the G20 Osaka Summit
Highlighting Osaka and Kansai prior to the G20 Osaka Summit

AP Content Services created and distributed content highlighting three main stories: an introduction to Osaka, a focused spotlight on business in Osaka and a dive into iPS cell research conducted at Kyoto University.

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Promoting Okinawa Convention and Visitors Bureau to international audiences
Promoting Okinawa Convention and Visitors Bureau to international audiences

AP Content Services created a teaser video, which was promoted via social media amplification and native advertising.

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Worldwide reach for the Global Green Growth Institute
Worldwide reach for the Global Green Growth Institute

When the Global Green Growth Institute (GGGI) organized GGGWeek2016, it turned to AP Content Services for content marketing and reporting from the conference

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Connecting with the culture of Mie Prefecture
Connecting with the culture of Mie Prefecture

The Mie Citizens Council enlisted AP Content Services to help encourage travel and tourism through compelling custom photos and videos of the region.

Read more

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Note

The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.