Hiroshima Tourism Association

Showcasing Hiroshima Prefecture as a premier travel destination

The Challenge

The Hiroshima Tourism Association sought media production and advertising services to promote Hiroshima Prefecture as an international travel destination.

Our Solution

After extensive on-site research across 70 locations, AP Content Services created multimedia custom content to raise awareness and place Hiroshima top-of-mind for international travelers. Content consisted of:

Rediscovery of Hiroshima through nature, history and culture
Island hopping along the Setonaikai national park
Hiroshima’s Koi fish, a symbol of peace
The 100-year old skill game Kendama and its resurgence

Our team produced videos that were both consumer-ready and newsroom-ready, B-roll video, as well as photos and text articles for marketing purposes.

The Results

The content was shown in Hiroshima prefecture during the G7 Hiroshima Summit 2023 and is also used by the Hiroshima Tourism Association for exhibitions and international events. Videos are also used for advertising signage across Hiroshima, Tokyo and Osaka.

Newsroom-ready and consumer-ready content was distributed across The Associated Press‘ video and photo wires.

Custom content was promoted directly to consumers via targeted native promotion across AP News (site and app) and on social media.

The client plans to continue to use the consumer-ready videos on OOH advertising campaigns in Hiroshima City and Tokyo.

The native promotion and social media campaign were highly successful, surpassing benchmarks across the board and raising awareness and travel consideration for Hiroshima Prefecture.

Content examples

Impactful storytelling, real results

Our loyal clients rely on us to capture compelling stories and exceed their performance goals, as demonstrated by our case studies. Tap into our comprehensive optimization and reporting services, whatever form your story takes.

Highlighting Osaka and Kansai prior to the G20 Osaka Summit

AP Content Services created and distributed content highlighting three main stories: an introduction to Osaka, a focused spotlight on business in Osaka and a dive into iPS cell research conducted at Kyoto University.

Promoting Okinawa Convention and Visitors Bureau to international audiences

AP Content Services created a teaser video, which was promoted via social media amplification and native advertising.

Worldwide reach for the Global Green Growth Institute

When the Global Green Growth Institute (GGGI) organized GGGWeek2016, it turned to AP Content Services for content marketing and reporting from the conference

Connecting with the culture of Mie Prefecture

The Mie Citizens Council enlisted AP Content Services to help encourage travel and tourism through compelling custom photos and videos of the region.

Note

The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.