The Hiroshima Tourism Association sought media production and advertising services to promote Hiroshima Prefecture as an international travel destination.
After extensive on-site research across 70 locations, AP Content Services created multimedia custom content to raise awareness and place Hiroshima top-of-mind for international travelers. Content consisted of:
Our team produced videos that were both consumer-ready and newsroom-ready, B-roll video, as well as photos and text articles for marketing purposes.
The content was shown in Hiroshima prefecture during the G7 Hiroshima Summit 2023 and is also used by the Hiroshima Tourism Association for exhibitions and international events. Videos are also used for advertising signage across Hiroshima, Tokyo and Osaka.
Newsroom-ready and consumer-ready content was distributed across The Associated Press‘ video and photo wires.
Custom content was promoted directly to consumers via targeted native promotion across AP News (site and app) and on social media.
The client plans to continue to use the consumer-ready videos on OOH advertising campaigns in Hiroshima City and Tokyo.
The native promotion and social media campaign were highly successful, surpassing benchmarks across the board and raising awareness and travel consideration for Hiroshima Prefecture.
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The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.