Daimler Trucks division - Mercedes-Benz Trucks

Daimler Trucks division - Mercedes-Benz Trucks

Driving maximum exposure of the future of transportation

Services provided

  • Product launch publicity
  • Video News Release (VNR) creation
  • Global video distribution
  • Extensive usage across broadcast and digital platforms

Challenge

Daimler engaged AP Content Services to distribute the launch film of the Mercedes-Benz Future Truck 2025 – the self-driving truck of the future, for its world premiere.

The launch was scheduled to take place on a highway near Magdeburg, Germany, and it was imperative that video reached global media organizations and digital publishers as soon as possible to enable maximum coverage of this world-first innovation.

Solution

Speed of distribution was the number one priority for Daimler, and to ensure the launch film and accompanying press release reached the world’s media promptly, AP Content Services’ video distribution solution was selected.

Our team compiled the video news release (VNR) and distributed directly into the newsrooms of the world’s broadcasters, whilst also making the content package available to download online via our Multimedia Newsroom for digital publishers.

AP Content Services tracked broadcast usage and online downloads. Broadcasters used the Mercedes-Benz Future Truck 2025 world premiere video over 80 times across Asia Pacific, Europe, the Middle East, and the Americas.

About

As part of the Daimler Trucks division, Mercedes-Benz Trucks has been a hallmark of premium quality for over 100 years. Continuing their pioneering record for innovation, the business continues to develop a broad spectrum of state-of-the-art drive technologies.

 

Mercedes-Benz truck

Impactful storytelling, real results

Our loyal clients rely on us to capture compelling stories and exceed their performance goals, as demonstrated by our case studies. Tap into our comprehensive optimization and reporting services, whatever form your story takes.

Promoting Okinawa Convention and Visitors Bureau to international audiences
Promoting Okinawa Convention and Visitors Bureau to international audiences

AP Content Services created a teaser video, which was promoted via social media amplification and native advertising.

Read more
Transitioning the Television Academy’s member events and awards coverage to completely virtual
Transitioning the Television Academy’s member events and awards coverage to completely virtual

AP Content Services was able to pull a variety of images from broadcast and virtual content to be made available for internal use and publicity.

Read more
Large-scale, nationwide photo and video coverage for Pizza to the Polls
Large-scale, nationwide photo and video coverage for Pizza to the Polls

AP Content Services provided photo and video coverage with real-time asset delivery, across 29 cities, on overlapping and consecutive dates.

Read more
Global production and distribution for European Civil Protection and Humanitarian Aid Operations
Global production and distribution for European Civil Protection and Humanitarian Aid Operations

European Civil Protection and Humanitarian Aid Operations worked with AP Content Services for full production and distribution of content around projects in countries such as Ukraine, Colombia, Turkey, Spain, Romania, Sweden, the Democratic Republic of the Congo, Greece, Iraq and Sierra Leone.

Read more
Airbnb reaches for the stars with astro-tourism campaign
Airbnb reaches for the stars with astro-tourism campaign

Airbnb hosted a social impact experience for stargazers and relied on AP Content Services to create and distribute content promoting the event.

Read more
Capturing the EU’s forest fire relief efforts in Sweden
Capturing the EU’s forest fire relief efforts in Sweden

AP Content Services was tasked with filming and photographing the EU's relief effort as Sweden tackled its worst forest fires in decades.

Read more
Pushing the new LEGO® NEXO KNIGHTS™ range to a worldwide audience
Pushing the new LEGO® NEXO KNIGHTS™ range to a worldwide audience

As the LEGO® brand continues to grow and evolve, AP Content Services' global distribution network was utilized to promote the launch of its new LEGO®​ NEXO KNIGHTS™ range.

Read more
Connecting with the culture of Mie Prefecture
Connecting with the culture of Mie Prefecture

The Mie Citizens Council enlisted AP Content Services to help encourage travel and tourism through compelling custom photos and videos of the region.

Read more
Worldwide reach for the Global Green Growth Institute
Worldwide reach for the Global Green Growth Institute

When the Global Green Growth Institute (GGGI) organized GGGWeek2016, it turned to AP Content Services for content marketing and reporting from the conference

Read more

Note

The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.