Daimler Trucks division - Mercedes-Benz Trucks

Driving maximum exposure of the future of transportation

Services provided

Product launch publicity
Video News Release (VNR) creation
Global video distribution
Extensive usage across broadcast and digital platforms

Challenge

Daimler engaged AP Content Services to distribute the launch film of the Mercedes-Benz Future Truck 2025 – the self-driving truck of the future, for its world premiere.

The launch was scheduled to take place on a highway near Magdeburg, Germany, and it was imperative that video reached global media organizations and digital publishers as soon as possible to enable maximum coverage of this world-first innovation.

Solution

Speed of distribution was the number one priority for Daimler, and to ensure the launch film and accompanying press release reached the world’s media promptly, AP Content Services’ video distribution solution was selected.

Our team compiled the video news release (VNR) and distributed directly into the newsrooms of the world’s broadcasters, whilst also making the content package available to download online via our Multimedia Newsroom for digital publishers.

AP Content Services tracked broadcast usage and online downloads. Broadcasters used the Mercedes-Benz Future Truck 2025 world premiere video over 80 times across Asia Pacific, Europe, the Middle East, and the Americas.

About

As part of the Daimler Trucks division, Mercedes-Benz Trucks has been a hallmark of premium quality for over 100 years. Continuing their pioneering record for innovation, the business continues to develop a broad spectrum of state-of-the-art drive technologies.

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Note

The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.