Audiences

Our audience trusts AP for accurate and timely news. Reach our influential readers broadly, or utilize our targeting capabilities to hone in on the audience most appropriate for your message.

Pageviews

AP News site

97.1M+

pageviews per month

AP News app

59.2M+

screen views per month

Citation:
Google Analytics, October 2022-March 2023 averages

Uniques

AP News site

40.7M+

users per month

AP News app

1.2M

users per month

Citation:
Google Analytics, October 2022-March 2023 averages

Social stats

Facebook followers

1.1M+

Instagram followers

960.1K+

Twitter followers

19.4M+

YouTube subscribers

7.2M+

Citation:
As of March, 2023

Device usage

AP News site

Desktop

19.5%

Mobile

77.5%

Tablet

3.0%

AP News app

Mobile

84.6%

Tablet

15.4%

Gender

AP News site

Male

62.8%

Female

37.2%

AP News app

Male

62.1%

Female

37.9%

Age

AP News site

18-24

13.1%

25-34

20.4%

35-44

23.3%

45-54

18.1%

55-64

14.9%

65+

10.2%

AP News app

18-24

7.9%

25-34

15.1%

35-44

10.9%

45-54

15.1%

55-64

25.9%

65+

25.1%

Geography

AP News site

United States

79.4%

Canada

2.9%

United Kingdom

2.0%

Brazil

1.9%

Australia

1.1%

India

0.9%

Germany

0.6%

Mexico

0.6%

China

0.5%

Philippines

0.4%

AP News app

United States

71.7%

Canada

3.0%

United Kingdom

2.9%

Mexico

1.3%

Germany

1.1%

Japan

1.1%

France

1.0%

China

1.0%

Australia

0.9%

Netherlands

0.9%

Top interests

AP News site

Avid news readers

55.6%

Value shoppers

47.1%

30 minute chefs

45.1%

Movie Lovers

44.3%

Avid Investors

42.6%

Sports Fans

40.5%

Business Professionals

39.0%

Health and fitness buffs

37.6%

Book lovers

36.1%

Technophiles

35.2%

AP News app

Comics and animation fans

94.0%

Cooking enthusiasts

89.9%

Avid news readers

77.2%

Health and fitness buffs

72.6%

Technophiles

72.1%

Value Shoppers

71.1%

Avid Investors

70.7%

Travel Buffs

66.7%

Outdoor Enthusiasts

69.3%

Art & Theater Aficionados

63.5%

Citation: Google Analytics, October 2022-March 2023 averages

Targeting

Take advantage of specialized targeting to ensure your advertising is seen by the portion of the AP News audience that meets your marketing needs.

Demographic

Target people within your desired audience with attributes such as age, gender, parental status and more.

Psychographic

Target your advertising to people based on interests, lifestyles and affinities.

Behavioral

Target your advertising to people who indicate actionable attributes like product affinities and in-market audiences.

Purchase intent

Target based on people who have recently made purchases relevant to your product or service.

Location-based

Target people in your desired country, state, zip code and more.

Category/tag-based

Target people viewing content focused on a specific topic, such as business content on AP News or all content tagged with certain categories like “professional football” or “awards season.”

Note

The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.