Audiences

Our audience trusts AP for accurate and timely news. Reach our influential readers broadly, or utilize our targeting capabilities to hone in on the audience most appropriate for your message.

Pageviews

AP News site

94.2M+

pageviews per month

AP News app

59.7M+

screen views per month

Citation:
Google Analytics, January 2021-June 2021 averages

Uniques

AP News site

37.5M+

users per month

AP News app

1.5M+

users per month

Citation:
Google Analytics, January 2021-June 2021 averages

Social stats

Facebook followers

911.3K+

Instagram followers

632.7K+

Twitter followers

15.2M+

YouTube subscribers

5.8M+

Citation:
As of July 22, 2021

Device usage

AP News site

Desktop

22.9%

Mobile

73.6%

Tablet

3.5%

AP News app

Mobile

84.0%

Tablet

16.0%

Gender

AP News site

Male

58.2%

Female

41.8%

AP News app

Male

65.9%

Female

34.1%

Age

AP News site

18-24

11.9%

25-34

21.9%

35-44

18.7%

45-54

17.7%

55-64

17.0%

65+

12.8%

AP News app

18-24

8.5%

25-34

16.1%

35-44

21.3%

45-54

23.4%

55-64

15.6%

65+

15.1%

Geography

AP News site

United States

79.4%

Canada

2.8%

United Kingdom

2.7%

India

2.0%

Australia

0.8%

Germany

0.5%

Philippines

0.5%

Mexico

0.4%

Netherlands

0.3%

South Africa

0.3%

AP News app

United States

78.1%

Canada

2.7%

United Kingdom

2.3%

Japan

1.0%

Mexico

0.9%

China

0.8%

Australia

0.7%

India

0.6%

United Arab Emirates

0.6%

Netherlands

0.5%

Top interests

AP News site

Value shoppers

14.2%

Avid news readers

13.8%

30 minute chefs

13.4%

Movie lovers

12.4%

Avid investors

11.1%

Business professionals

10.8%

Frequently visits salons

10.3%

Technophiles

10.2%

Travel buffs

10.1%

Health & fitness buffs

10.0%

AP News app

Avid news readers

38.6%

Health and fitness buffs

32.2%

Avid investors

30.3%

Sports fans

29.6%

Avid political news readers

29.5%

Music lovers

28.3%

Outdoor enthusiasts

28.2%

Business professionals

27.8%

Pet lovers

26.3%

Mobile enthusiasts

24.8%

Citation: Google Analytics, January 2021-June 2021 averages

Targeting

Take advantage of specialized targeting to ensure your advertising is seen by the portion of the AP News audience that meets your marketing needs.

Demographic

Target people within your desired audience with attributes such as age, gender, parental status and more.

Psychographic

Target your advertising to people based on interests, lifestyles and affinities.

Behavioral

Target your advertising to people who indicate actionable attributes like product affinities and in-market audiences.

Purchase intent

Target based on people who have recently made purchases relevant to your product or service.

Location-based

Target people in your desired country, state, zip code and more.

Category/tag-based

Target people viewing content focused on a specific topic, such as business content on AP News or all content tagged with certain categories like “professional football” or “awards season.”

Note

The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.