Audiences

Our audience trusts AP for accurate and timely news. Reach our influential readers broadly, or utilize our targeting capabilities to hone in on the audience most appropriate for your message.

Pageviews

AP News site

122.6M+

pageviews per month

AP News app

67.4M+

screen views per month

Citation:
Google Analytics, October 2020-March 2021 averages

Uniques

AP News site

45.2M+

users per month

AP News app

1.5M+

users per month

Citation:
Google Analytics, October 2020-March 2021 averages

Social stats

Facebook followers

896.9K+

Instagram followers

597.6K+

Twitter followers

15.1M+

YouTube subscribers

5.7M+

Citation:
As of April 29, 2021

Device usage

AP News site

Desktop

23.7%

Mobile

72.5%

Tablet

3.8%

AP News app

Mobile

85.1%

Tablet

14.9%

Gender

AP News site

Male

59.4%

Female

40.6%

AP News app

Male

66.9%

Female

33.1%

Age

AP News site

18-24

10.6%

25-34

21.7%

35-44

17.9%

45-54

17.6%

55-64

18.1%

65+

14.1%

AP News app

18-24

8.6%

25-34

16.1%

35-44

21.3%

45-54

23.3%

55-64

15.6%

65+

15.1%

Geography

AP News site

United States

77.9%

United Kingdom

3.1%

Canada

2.9%

India

1.9%

Australia

1.0%

Germany

0.7%

Philippines

0.6%

Netherlands

0.5%

Mexico

0.4%

South Africa

0.4%

AP News app

United States

78.2%

Canada

2.7%

United Kingdom

2.3%

Japan

0.9%

China

0.9%

Mexico

0.7%

Australia

0.7%

India

0.6%

United Arab Emirates

0.6%

Netherlands

0.5%

Top interests

AP News site

Value shoppers

15.6%

Avid news readers

15.0%

30 minute chefs

14.4%

Movie lovers

13.6%

Business professionals

12.0%

Avid investors

11.6%

Technophiles

11.5%

Pet lovers

11.0%

Frequently visits salons

10.9%

Sports fans

10.8%

AP News app

Avid news readers

42.6%

Health and fitness buffs

35.5%

Avid investors

33.7%

Mobile enthusiasts

33.0%

Sports fans

32.8%

Avid political news readers

32.6%

Outdoor enthusiasts

31.4%

Music lovers

31.2%

Business professionals

30.8%

Pet lovers

29.1%

Citation: Google Analytics, October 2020-March 2021

Targeting

Take advantage of specialized targeting to ensure your advertising is seen by the portion of the AP News audience that meets your marketing needs.

Demographic

Target people within your desired audience with attributes such as age, gender, parental status and more.

Psychographic

Target your advertising to people based on interests, lifestyles and affinities.

Behavioral

Target your advertising to people who indicate actionable attributes like product affinities and in-market audiences.

Purchase intent

Target based on people who have recently made purchases relevant to your product or service.

Location-based

Target people in your desired country, state, zip code and more.

Category/tag-based

Target people viewing content focused on a specific topic, such as business content on AP News or all content tagged with certain categories like “professional football” or “awards season.”

Note

The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.