Audiences

Our audience trusts AP for accurate and timely news. Reach our influential readers broadly, or utilize our targeting capabilities to hone in on the audience most appropriate for your message.

Pageviews

AP News site

90.8M+

pageviews per month

AP News app

61.6M+

screen views per month

Citation:
Google Analytics, July-December 2022 averages

Uniques

AP News site

35.9M+

users per month

AP News app

1.2M

users per month

Citation:
Google Analytics, July-December 2022 averages

Social stats

Facebook followers

1.1M+

Instagram followers

865.5K+

Twitter followers

19.5M+

YouTube subscribers

7.0M+

Citation:
As of October 26, 2022

Device usage

AP News site

Desktop

21.0%

Mobile

75.8%

Tablet

3.1%

AP News app

Mobile

84.9%

Tablet

15.1%

Gender

AP News site

Male

62.1%

Female

37.9%

AP News app

Male

65.6%

Female

34.3%

Age

AP News site

18-24

12.7%

25-34

20.5%

35-44

23.3%

45-54

18.0%

55-64

14.9%

65+

10.6%

AP News app

18-24

7.7%

25-34

14.9%

35-44

12.8%

45-54

18.9%

55-64

24.5%

65+

21.3%

Geography

AP News site

United States

81.5%

Canada

3.2%

United Kingdom

2.3%

India

1.0%

Australia

1.0%

Germany

0.7%

China

0.5%

Phillipines

0.5%

Mexico

0.5%

Netherlands

0.4%

AP News app

United States

85.6%

United Kingdom

4.4%

Canada

4.3%

France

1.7%

Italy

1.3%

Germany

1.2%

Japan

1.2%

Mexico

1.2%

Netherlands

1.2%

China

1.1%

Top interests

AP News site

Avid news readers

61.6%

Value shoppers

50.4%

30 minute chefs

50.3%

Avid investors

48.4%

Movie lovers

47.4%

Business professionals

43.9%

Sports fans

43.8%

Health and fitness buffs

43.3%

Book lovers

40.3%

Travel buffs

39.5%

AP News app

Comics and animation fans

92.1%

Shoppers

91.8%

Mobile enthusiasts

91.0%

Cooking enthusiasts

88.5%

Avid news readers

82.6%

Health and fitness buffs

77.4%

Avid political news readers

74.9%

Avid investors

73.2%

Technophiles

72.4%

Value shoppers

71.4%

Citation: Google Analytics, April-September 2022 averages

Targeting

Take advantage of specialized targeting to ensure your advertising is seen by the portion of the AP News audience that meets your marketing needs.

Demographic

Target people within your desired audience with attributes such as age, gender, parental status and more.

Psychographic

Target your advertising to people based on interests, lifestyles and affinities.

Behavioral

Target your advertising to people who indicate actionable attributes like product affinities and in-market audiences.

Purchase intent

Target based on people who have recently made purchases relevant to your product or service.

Location-based

Target people in your desired country, state, zip code and more.

Category/tag-based

Target people viewing content focused on a specific topic, such as business content on AP News or all content tagged with certain categories like “professional football” or “awards season.”

Note

The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.