Audiences

Our audience visits AP for unbiased news they trust. Whether you focus on sports or entertainment, business or tech, reach our influential audience utilizing our targeting capabilities on site and app.

Pageviews

AP News site

122M+

pageviews per month

AP News app

37M+

screen views per month

Citation: Parse.ly, January-March, 2026.

Uniques

AP News site

38M+

users per month

AP News app

1M+

users per month

Citation: Parse.ly, January-March 2026.

Social stats

Fb and IG followers

4M+

TikTok followers

2.9M+

X followers

18.1M+

YouTube subscribers

10.7M+

Citation: March 2026

Device usage

AP News site

Desktop

22.7%

Mobile

75.0%

Tablet

2.2%

AP News app

Mobile

84.6%

Tablet

15.4%

Gender

AP News site

Male

54%

Female

46%

AP News app

Male

62.1%

Female

37.9%

Age

AP News site

18-24

13%

25-34

19%

35-44

21%

45-54

19%

55-64

17%

65+

11%

AP News app

18-24

7.9%

25-34

15.1%

35-44

10.9%

45-54

15.1%

55-64

25.9%

65+

25.1%

Audience profile (affinity index)

AP News site

Bachelor's degree or higher

128

HHI $100K+

110

Home ownership

113

Personal investing

148

Wellness

165

Healthy cooking/eating

173

Dining out

113

Camping

168

Football

195

College basketball

208

AP News app

Bachelor's degree or higher

157

HHI $100K+

148

Home ownership

123

Personal investing

148

Wellness

201

Healthy cooking/eating

125

Dining out

122

Camping

151

Football

160

College basketball

212

Citation: Site: Google Analytics, January-March 2026. Comscore: December 2025-February 2026. | App: October 2022-March 2023. Comscore: December 2025-February 2026.

Targeting

Take advantage of specialized targeting to ensure your advertising is seen by the portion of the AP News audience that meets your marketing needs.

Demographic

Target people within your desired audience with attributes such as age, gender, parental status and more.

Psychographic

Target your advertising to people based on interests, lifestyles and affinities.

Behavioral

Target your advertising to people who indicate actionable attributes like product affinities and in-market audiences.

Purchase intent

Target based on people who have recently made purchases relevant to your product or service.

Location-based

Target people in your desired country, state, zip code and more.

Category/tag-based

Target people viewing content focused on a specific topic, such as business content on AP News or all content tagged with certain categories like “professional football” or “awards season.”

Note

The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.