In a content-heavy market, Sassy needs their multiformat content to reach the widest possible audience in order to generate the coverage their clients expect.
AP Content Services assigns a dedicated producer to project manage each Sassy project. The producer coordinates and manages all elements of each project — regardless of scale — giving Sassy a single point of contact at AP. This makes communication simple and easy.
With direct access to over 1,000 newsrooms around the world, Sassy utilizes AP’s unparalleled global media network to maximize content exposure. Working on multiplatform content creation, Sassy also needs this delivery solution to be flexible in terms of content, timings and means of ingest. AP Content Services is able to meet this requirement, tailoring a bespoke delivery solution that complements Sassy’s productions.
“Delivering a robust and reactive multi-platform strategy for our news syndication is a key component of the Sassy content PR plan. Because of this, we require all our partners and providers to be as responsive and flexible as we are. Without a doubt, AP Content Services fits in with this ethos, delivering timely content to media that helps us generate the coverage our clients expect.”
Sassy Films is a global content creation and communications agency that works with the world’s best-known brands, broadcasters and entertainment studios. Visual storytelling is at the heart of Sassy Films, combining their expertise in content production, PR, advertising, broadcast and digital, to produce work that both entertains and informs.
Our loyal clients rely on us to capture compelling stories and exceed their performance goals, as demonstrated by our case studies. Tap into our comprehensive optimization and reporting services, whatever form your story takes.
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The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.