In 2020, as the pandemic forced changes for all industries, the Television Academy pivoted from hosting in-person events to virtual, online panels, ceremonies and presentations and the nature of event capture changed.
In lieu of sending photographers on site, we provided a team of offsite editors using specialty software to capture, then color correct and caption stills from the live and pre-taped event streams and Zoom events. We then distributed the images over the AP wire and created online galleries of the content.
AP Content Services was able to pull a variety of images from broadcast and virtual content to be made available for internal use and publicity.
Kevin Tsai, left, and Karen Tsai, essential workers and doctors, present the Emmy for Outstanding Supporting Actor in a Drama Series during the 72nd Emmy Awards telecast on Sunday, Sept. 20, 2020 at 8:00 PM EDT/5:00 PM PDT on ABC.
Anthony Anderson presents the Emmy for Outstanding Limited Series or Movie during the 72nd Emmy Awards telecast on Sunday, Sept. 20, 2020 at 8:00 PM EDT/5:00 PM PDT on ABC.
RuPaul from "RuPaul's Drag Race" accepts the Emmy for Outstanding Competition Program during the 72nd Emmy Awards telecast on Sunday, Sept. 20, 2020 at 8:00 PM EDT/5:00 PM PDT on ABC. This is the show's third consecutive Emmy win for Competition Program (2018-2020).
H.E.R. performs during the in memoriam segment during the 72nd Emmy Awards telecast on Sunday, Sept. 20, 2020 at 8:00 PM EDT/5:00 PM PDT on ABC.
Reese Witherspoon, left, and Kerry Washington speak during the 72nd Emmy Awards telecast on Sunday, Sept. 20, 2020 at 8:00 PM EDT/5:00 PM PDT on ABC.
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The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.