Global Green Growth Institute (GGGI)

Global Green Growth Institute (GGGI)

Worldwide reach for the Global Green Growth Institute

Services provided

  • Content strategy and creation
  • Distribution and amplification

Challenge

When the Global Green Growth Institute (GGGI) organized GGGWeek2016, it turned to AP Content Services for content marketing and reporting from the conference.

Solution

AP Content Services worked with GGGI to develop key messaging ahead of the conference and arranged for the production of infographics, animations, video teasers and written content, all aimed at promoting GGGI’s message.

During the five-day conference, AP Content Services provided a writer and local crew consisting of two producers, two camera operators, two sound engineers and an editor who worked together to produce content that contributed to GGGI’s visibility on a global scale.

The team produced an infographic, an animated video, a daily article, highlight video packages and a live stream of some sessions.

To increase exposure for GGGI’s content, AP Content Services distributed some of the articles through native advertising on AP’s digital properties and amplified the message through sponsored tweets to @AP’s millions of Twitter followers.

See also: China’s push to feel the winds of change in energy muffled by coal, lack of infrastructure

Content examples

Click on this preview to see AP Content Services’ infographic on sustainable energy in developing countries produced for GGGI.

About

GGGI is a treaty-based international organization headquartered in Seoul, Republic of Korea, that provides research and stakeholder engagement for green growth plans, especially in developing countries.

The goal of GGGWeek2016 was to bring together leading experts from both the public and private sectors to identify innovative and sustainable growth solutions, focusing on the themes of energy, water, land use and green cities.

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Note

The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.