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Stories with authority

AP Content Services is the advertising and content marketing service of The Associated Press—the most trusted news agency in the world. AP Content Services works collaboratively with agencies and brands to create, advertise, and distribute impactfully.

A discerning news audience

Connect with influential audiences who visit the AP News site and app for independent and trusted content—from sports to entertainment, lifestyle to politics. Then extend your reach with AP's network of over 340 additional sites and apps, as well as our B2B content distribution services.

AP Photo/Sergei Grits

AP Photo/Sergei Grits

Content creation, global distribution and advertising

Leverage our expertise and capabilities to create multiformat custom content, deliver that content to media organizations worldwide, and amplify your message through advertising across the AP News site and app, AP's social outlets and our extended media network.

Advertising

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Editorial sponsorship

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Custom content

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Media distribution

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AP News site
122
M+

pageviews per month*

38
M+

users per month*

AP News app
37
M+

screen views per month*

1
M+

users per month*

Native advertising network
340
+

local U.S. news sites and apps

Media distribution
3.5
K+

media organizations

More audience information

Citation: Parse.ly, January-March, 2026

Impactful storytelling, real results

Our loyal clients rely on us to capture compelling stories and exceed their performance goals, as demonstrated by our case studies. Tap into our comprehensive optimization and reporting services, whatever form your story takes.

Showcasing Hiroshima Prefecture as a premier travel destination
Showcasing Hiroshima Prefecture as a premier travel destination

The Hiroshima Tourism Association sought media production and advertising services to promote Hiroshima Prefecture as an international travel destination. AP Content Services produced and distributed custom content through the themes of nature, history and culture, and exceeded expectations.

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Creating campaign content to help GPE raise $4 billion for education
Creating campaign content to help GPE raise $4 billion for education

Our international production team produced a range of multimedia content, across several countries, capturing both educational challenges and the COVID-19 impact on educational infrastructures.

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Promoting Okinawa Convention and Visitors Bureau to international audiences
Promoting Okinawa Convention and Visitors Bureau to international audiences

AP Content Services created a teaser video, which was promoted via social media amplification and native advertising.

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Global production and distribution for European Civil Protection and Humanitarian Aid Operations
Global production and distribution for European Civil Protection and Humanitarian Aid Operations

European Civil Protection and Humanitarian Aid Operations worked with AP Content Services for full production and distribution of content around projects in countries such as Ukraine, Colombia, Turkey, Spain, Romania, Sweden, the Democratic Republic of the Congo, Greece, Iraq and Sierra Leone.

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Transitioning the Television Academy’s member events and awards coverage to completely virtual
Transitioning the Television Academy’s member events and awards coverage to completely virtual

AP Content Services was able to pull a variety of images from broadcast and virtual content to be made available for internal use and publicity.

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Large-scale, nationwide photo and video coverage for Pizza to the Polls
Large-scale, nationwide photo and video coverage for Pizza to the Polls

AP Content Services provided photo and video coverage with real-time asset delivery, across 29 cities, on overlapping and consecutive dates.

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Capturing the EU’s forest fire relief efforts in Sweden
Capturing the EU’s forest fire relief efforts in Sweden

AP Content Services was tasked with filming and photographing the EU's relief effort as Sweden tackled its worst forest fires in decades.

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Highlighting Osaka and Kansai prior to the G20 Osaka Summit
Highlighting Osaka and Kansai prior to the G20 Osaka Summit

AP Content Services created and distributed content highlighting three main stories: an introduction to Osaka, a focused spotlight on business in Osaka and a dive into iPS cell research conducted at Kyoto University.

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Driving maximum exposure of the future of transportation
Driving maximum exposure of the future of transportation

Daimler engaged AP Content Services to distribute the launch film of the Mercedes-Benz Future Truck 2025, the self-driving truck of the future, for its world premiere.

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Airbnb reaches for the stars with astro-tourism campaign
Airbnb reaches for the stars with astro-tourism campaign

Airbnb hosted a social impact experience for stargazers and relied on AP Content Services to create and distribute content promoting the event.

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Pushing the new LEGO® NEXO KNIGHTS™ range to a worldwide audience
Pushing the new LEGO® NEXO KNIGHTS™ range to a worldwide audience

As the LEGO® brand continues to grow and evolve, AP Content Services' global distribution network was utilized to promote the launch of its new LEGO®​ NEXO KNIGHTS™ range.

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Worldwide reach for the Global Green Growth Institute
Worldwide reach for the Global Green Growth Institute

When the Global Green Growth Institute (GGGI) organized GGGWeek2016, it turned to AP Content Services for content marketing and reporting from the conference

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Taking Breitling photo distribution to new heights
Taking Breitling photo distribution to new heights

With aviation so central to the brand's values, Breitling's activities create a wealth of breathtaking imagery. Our challenge is to ensure maximum distribution of these photos to the world's media.

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Distributing Sassy Films’ content to a global audience
Distributing Sassy Films’ content to a global audience

The unparalleled reach of AP’s global media network enables Sassy Films’ content to generate the coverage their clients expect.

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Note

The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.