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Stories with authority

AP Content Services is the content marketing and advertising service of The Associated Press. As an extension of one of the largest and most trusted sources of independent newsgathering, we work collaboratively with brands and advertisers worldwide to create and distribute authentic, impactful and informative content.

James McEntee/AP Content Services for CVS Health

A discerning news audience

AP engages a savvy and informed news audience across our premium digital properties, including the flagship AP News website and mobile app. Extend your influence by tapping into AP's unrivaled media reach through our advertising networks and content distribution services.

AP Photo/Koji Sasahara

Content creation, global distribution and advertising

Leverage our expertise and capabilities to create multiformat custom content, deliver that content to media organizations worldwide, and amplify your message through advertising across the AP News site and app, AP's social outlets and our extended media network.

AP News site
122.6
M+

pageviews per month*

45.2
M+

users per month*

AP News app
67.4
M+

screen views per month*

1.5
M+

users per month*

Native advertising network
350
+

local U.S. news sites and apps

Media distribution
3.9
K+

media organizations

Citation: Google Analytics, October 2020-March 2021 averages

Impactful storytelling, real results

Our loyal clients rely on us to capture compelling stories and exceed their performance goals, as demonstrated by our case studies. Tap into our comprehensive optimization and reporting services, whatever form your story takes.

Promoting Okinawa Convention and Visitors Bureau to international audiences
Promoting Okinawa Convention and Visitors Bureau to international audiences

AP Content Services created a teaser video, which was promoted via social media amplification and native advertising.

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Large-scale, nationwide photo and video coverage for Pizza to the Polls
Large-scale, nationwide photo and video coverage for Pizza to the Polls

AP Content Services provided photo and video coverage with real-time asset delivery, across 29 cities, on overlapping and consecutive dates.

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Global production and distribution for European Civil Protection and Humanitarian Aid Operations
Global production and distribution for European Civil Protection and Humanitarian Aid Operations

European Civil Protection and Humanitarian Aid Operations worked with AP Content Services for full production and distribution of content around projects in countries such as Ukraine, Colombia, Turkey, Spain, Romania, Sweden, the Democratic Republic of the Congo, Greece, Iraq and Sierra Leone.

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Transitioning the Television Academy’s member events and awards coverage to completely virtual
Transitioning the Television Academy’s member events and awards coverage to completely virtual

AP Content Services was able to pull a variety of images from broadcast and virtual content to be made available for internal use and publicity.

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Capturing the EU’s forest fire relief efforts in Sweden
Capturing the EU’s forest fire relief efforts in Sweden

AP Content Services was tasked with filming and photographing the EU's relief effort as Sweden tackled its worst forest fires in decades.

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Driving maximum exposure of the future of transportation
Driving maximum exposure of the future of transportation

Daimler engaged AP Content Services to distribute the launch film of the Mercedes-Benz Future Truck 2025, the self-driving truck of the future, for its world premiere.

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Airbnb reaches for the stars with astro-tourism campaign
Airbnb reaches for the stars with astro-tourism campaign

Airbnb hosted a social impact experience for stargazers and relied on AP Content Services to create and distribute content promoting the event.

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Pushing the new LEGO® NEXO KNIGHTS™ range to a worldwide audience
Pushing the new LEGO® NEXO KNIGHTS™ range to a worldwide audience

As the LEGO® brand continues to grow and evolve, AP Content Services' global distribution network was utilized to promote the launch of its new LEGO®​ NEXO KNIGHTS™ range.

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Worldwide reach for the Global Green Growth Institute
Worldwide reach for the Global Green Growth Institute

When the Global Green Growth Institute (GGGI) organized GGGWeek2016, it turned to AP Content Services for content marketing and reporting from the conference

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Taking Breitling photo distribution to new heights
Taking Breitling photo distribution to new heights

With aviation so central to the brand's values, Breitling's activities create a wealth of breathtaking imagery. Our challenge is to ensure maximum distribution of these photos to the world's media.

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Connecting with the culture of Mie Prefecture
Connecting with the culture of Mie Prefecture

The Mie Citizens Council enlisted AP Content Services to help encourage travel and tourism through compelling custom photos and videos of the region.

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Distributing Sassy Films’ content to a global audience
Distributing Sassy Films’ content to a global audience

The unparalleled reach of AP’s global media network enables Sassy Films’ content to generate the coverage their clients expect.

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Note

The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.