Pizza to the Polls

Large-scale, nationwide photo and video coverage for Pizza to the Polls

Services provided

Custom content creation (photo and video)
Content distribution and amplification

Challenge

AP Content Services was tasked with providing photo and video coverage across 29 cities on overlapping and consecutive dates, to assist in our client’s goal of drawing attention, support and advocacy to locations in which voters were required to wait in longer-than-usual lines to cast their presidential vote.

How we helped

While leveraging AP’s robust roster of photographers and video crews across the country, AP Content Services also sourced, vetted and onboarded over 60 new crew members, created a proprietary workflow with 24-hour production support, and coordinated workflow training along with shoot-day asset delivery for 120 crew members.

Rolling asset delivery on shoot days allowed our client to post real-time imagery across social media channels, resulting in nationwide attention via re-posts and shout-out-type of accolades. Simultaneously, this coverage strategy contributed to significant growth in our client’s social media following, additional fundraising to continue advocacy work, and overall awareness to areas experiencing hurdles in exercising their right to vote.

Uber Eats and Pizza to the Polls have food trucks and staff on site at early voting locations delivering free food to people waiting in long lines on Monday, Nov. 2, 2020, in Detroit.

A Pizza to the Polls food truck closes up shop after a long day of handing out free food and water at early voting locations, Saturday, Oct. 24, 2020 in Las Vegas.

Voters wait in line as Pizza to the Polls staff hand out free food and water at a polling place in Charleston, S.C., Saturday, Oct. 24, 2020.

A man gets water from Pizza to the Polls food truck staff at a polling place in Miami on Saturday, Oct. 24, 2020.

Pizza to the Polls and Uber Eats staff hand out free food and drinks on Election Day, Tuesday, Nov. 3, 2020, in New York.

Pizza to the Polls food truck staff dance and spread good energy to voters waiting in line on early voting day in New York, Saturday, Oct. 24, 2020.

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Note

The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.