European Commission — European Civil Protection and Humanitarian Aid Operations (ECHO)

Global production and distribution for European Civil Protection and Humanitarian Aid Operations

Services provided

Custom content creation (photo and video)
Media distribution and amplification

Challenge

European Civil Protection and Humanitarian Aid Operations needed video teams and photographers worldwide to show the impact and tell the stories of EU-funded humanitarian and civil protection initiatives and their partner organizations and stakeholders. Additionally, their needs often involved the distribution of video news release packages to media globally. Productions ranged from 360 shoots to videos including animation that demonstrated policies and guidelines.

Solution

European Civil Protection and Humanitarian Aid Operations worked with the AP Content Services team for end-to-end production, scripting, shooting and distribution of projects in countries such as Ukraine, Colombia, Turkey, Spain, Romania, Sweden, the Democratic Republic of the Congo, Greece, Iraq and Sierra Leone.

European Civil Protection and Humanitarian Aid Operations had a multitude of content produced with the AP Content Services team in some challenging places. AP Content Services was extremely flexible and versatile in producing content around subject matter where the situation was ever-changing on the ground. Additionally, we understood the sensitivities in meeting all the requirements of the different partners involved in the initiatives.

Content examples

Visit our Multimedia Newsroom to see more content.

Impactful storytelling, real results

Our loyal clients rely on us to capture compelling stories and exceed their performance goals, as demonstrated by our case studies. Tap into our comprehensive optimization and reporting services, whatever form your story takes.

Showcasing Hiroshima Prefecture as a premier travel destination

The Hiroshima Tourism Association sought media production and advertising services to promote Hiroshima Prefecture as an international travel destination. AP Content Services produced and distributed custom content through the themes of nature, history and culture, and exceeded expectations.

Creating campaign content to help GPE raise $4 billion for education

Our international production team produced a range of multimedia content, across several countries, capturing both educational challenges and the COVID-19 impact on educational infrastructures.

Highlighting Osaka and Kansai prior to the G20 Osaka Summit

AP Content Services created and distributed content highlighting three main stories: an introduction to Osaka, a focused spotlight on business in Osaka and a dive into iPS cell research conducted at Kyoto University.

Transitioning the Television Academy’s member events and awards coverage to completely virtual

AP Content Services was able to pull a variety of images from broadcast and virtual content to be made available for internal use and publicity.

Large-scale, nationwide photo and video coverage for Pizza to the Polls

AP Content Services provided photo and video coverage with real-time asset delivery, across 29 cities, on overlapping and consecutive dates.

Promoting Okinawa Convention and Visitors Bureau to international audiences

AP Content Services created a teaser video, which was promoted via social media amplification and native advertising.

Driving maximum exposure of the future of transportation

Daimler engaged AP Content Services to distribute the launch film of the Mercedes-Benz Future Truck 2025, the self-driving truck of the future, for its world premiere.

Airbnb reaches for the stars with astro-tourism campaign

Airbnb hosted a social impact experience for stargazers and relied on AP Content Services to create and distribute content promoting the event.

Capturing the EU’s forest fire relief efforts in Sweden

AP Content Services was tasked with filming and photographing the EU's relief effort as Sweden tackled its worst forest fires in decades.

Pushing the new LEGO® NEXO KNIGHTS™ range to a worldwide audience

As the LEGO® brand continues to grow and evolve, AP Content Services' global distribution network was utilized to promote the launch of its new LEGO® NEXO KNIGHTS™ range.

Worldwide reach for the Global Green Growth Institute

When the Global Green Growth Institute (GGGI) organized GGGWeek2016, it turned to AP Content Services for content marketing and reporting from the conference

Connecting with the culture of Mie Prefecture

The Mie Citizens Council enlisted AP Content Services to help encourage travel and tourism through compelling custom photos and videos of the region.

Note

The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.

European Commission — European Civil Protection and Humanitarian Aid Operations (ECHO)

Global production and distribution for European Civil Protection and Humanitarian Aid Operations

Services provided

Challenge

Solution

Content examples

Dr. Tatyana Kirpichenkova is seen with a bicycle, given to her by the "Civil Protection and Humanitarian Aid of the European Union" organization in Krasnogorovka village, not far from the front line, Donetsk region, Ukraine, February 26, 2020.

Dr. Tatyana Kirpichenkova measures the blood pressure of an elderly woman, Maria Olshannikova, in her house in the village of Krasnogorovka, near the front line, Donetsk region, Ukraine, February 25, 2020.

Dr. Tatyana Kirpichenkova provides a routine dental check for a local school child on the Ukraine border. ECHO funding has provided bicycles to health care workers, to enable them to visit hard-to-reach villages.

Dr. Tatyana Kirpichenkova makes an entry in the journal in her medical office, which is located in the village council in the village of Krasnogrivka, near the front line, Donetsk region, Ukraine, February 26, 2020.

The employees of the “Civil Protection and Humanitarian Aid of the European Union” organization, Lisa Hastert and Begum Iman, are seen on the road not far from the Avdiivka town, Donetsk region, Ukraine, February 26, 2020.

Dr. Tatyana Kirpichenkova is seen with a bicycle, given to her by the "Civil Protection and Humanitarian Aid of the European Union" organization in Krasnogorovka village, not far from the front line, Donetsk region, Ukraine, February 26, 2020.

An elderly woman with dogs walks in front of a military artillery vehicle in Krasnogorivka village, not far from the front line, Donetsk region, Ukraine, February 26, 2020.

Impactful storytelling, real results