Global Partnership for Education
Creating campaign content to help GPE raise $4 billion for education
Services provided
- International video and photographic production in multiple countries
- Annual summit coverage
- Newswire distribution
- Image wire distribution
- Multimedia Newsroom partner page
Challenge
Amidst a global pandemic, the GPE had never been more aware of the importance of ensuring an education for millions of vulnerable children. Ahead of their global summit in London, they approached AP Content Services to create and produce text, video and photographic content that would raise their profile and set the mark for highlighting their “$5 billion in 5 years” campaign that comprised their summit key messaging.
Solution
Our international production team produced a combination of VNR content, photographic stories and written articles across several different countries (including Rwanda, Sudan, Niger and Pakistan), capturing the educational challenges specific to each country, as well as the impact of COVID-19 on national educational infrastructures.
A wide variety of content styles ensured that the GPE could utilize AP’s comprehensive range of dissemination platforms, giving them worldwide exposure to broadcasters and AP subscribers.
The produced content was carefully tailored to a mid-term media strategy that guided GPE to a dissemination route and complemented their timescale in the lead-up to their summit.
The project was tied together with summit coverage that encapsulated the annual event and provided GPE with a news package including a statement from UK Prime Minister Boris Johnson, which was made available for broadcast use within an hour of the event taking place.
Content examples
About GPE
GPE is a shared commitment to ending the world’s learning crisis. The organization mobilizes partners and funds to support 76 lower-income countries to transform their education systems so that every child can get the quality education they need to unlock their full potential and contribute to building a better world.
In this image released on Wednesday, June 30, 2021, Hijab Fatima, a student of grade 3 takes notes while she watches the tele-school broadcast on PTV at her home as schools remain partially closed due to the Covid-19 pandemic in Islamabad, Pakistan. Working closely with the country's ministry of education, GPE funded initiatives have offered school children a wide range of distance learning channels and distributed learning materials to students living in remote areas.
Saiyna Bashir/AP Content Services for Global Partnership for Education
In this image released on Wednesday, June 30, 2021, a team from Knowledge Platform, an ed-tech company that is responsible for creating some of the online content for the tele-school practice a mock recording session at a makeshift studio in Islamabad, Pakistan. Working closely with the country's ministry of education, GPE funded initiatives have offered school children a wide range of distance learning channels and distributed learning materials to students living in remote areas.
Saiyna Bashir/AP Content Services for Global Partnership for Education
In this image released on Wednesday, June 30, 2021, Daniel Zia, strategy lead at Orenda, an ed-tech company that is responsible for creating online content for a tele-school, records voice-over for one of the videos they have produced at their in-house studio on in Islamabad, Pakistan. Working closely with the country’s ministry of education, GPE funded initiatives have offered school children a wide range of distance learning channels and distributed learning materials to students living in remote areas.
Saiyna Bashir/AP Content Services for Global Partnership for Education
In this image released on Wednesday, June 30, 2021, Ms. Aneela Qureishi, a program host at Radio Pakistan, broadcasts content created for remote learning for students during the Covid-19 pandemic in Islamabad, Pakistan. Working closely with the country’s ministry of education, GPE funded initiatives have offered school children a wide range of distance learning channels and distributed learning materials to students living in remote areas.
Saiyna Bashir/AP Content Services for Global Partnership for Education
In this image released on Wednesday, June 30, 2021, Syed Qasim Hassan, right, a video editor at PTV, and Faheem Butt from the computer networks department edit content created for remote learning during the Covid-19 pandemic in Islamabad, Pakistan. Working closely with the country’s ministry of education, GPE funded initiatives have offered school children a wide range of distance learning channels and distributed learning materials to students living in remote areas.
Saiyna Bashir/AP Content Services for Global Partnership for Education
In this image released on Wednesday, June 30, 2021, students from grade 3 listen to a broadcast on Radio Pakistan which makes up part of a package of content created for remote learning for students during the Covid-19 pandemic in Islamabad, Pakistan. Working closely with the country’s ministry of education, GPE funded initiatives have offered school children a wide range of distance learning channels and distributed learning materials to students living in remote areas.
Saiyna Bashir/AP Content Services for Global Partnership for Education
In this image released on Wednesday, June 30, 2021, students from grade 2 and 3 watch ‘Tele-School’ which is part of the content created for remote learning for students during the Covid-19 pandemic 2021 in Islamabad, Pakistan. Working closely with the country’s ministry of education, GPE funded initiatives have offered school children a wide range of distance learning channels and distributed learning materials to students living in remote areas.
Saiyna Bashir/AP Content Services for Global Partnership for Education
In this image released on Wednesday, June 30, 2021, Amina Zaheer Abbas from grade 3 watches ‘Tele-School’ which is part of the content created for remote learning for students during the Covid-19 pandemic on June 18, 2021 in Islamabad, Pakistan. Working closely with the country’s ministry of education, GPE funded initiatives have offered school children a wide range of distance learning channels and distributed learning materials to students living in remote areas.
Saiyna Bashir/AP Content Services for Global Partnership for Education
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Note
The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.