Television Academy

Transitioning the Television Academy’s member events and awards coverage to completely virtual

Services provided

Content editing
Media distribution and amplification

Challenge

In 2020, as the pandemic forced changes for all industries, the Television Academy pivoted from hosting in-person events to virtual, online panels, ceremonies and presentations and the nature of event capture changed.

Solution

In lieu of sending photographers on site, we provided a team of offsite editors using specialty software to capture, then color correct and caption stills from the live and pre-taped event streams and Zoom events. We then distributed the images over the AP wire and created online galleries of the content.

AP Content Services was able to pull a variety of images from broadcast and virtual content to be made available for internal use and publicity.

Kevin Tsai, left, and Karen Tsai, essential workers and doctors, present the Emmy for Outstanding Supporting Actor in a Drama Series during the 72nd Emmy Awards telecast on Sunday, Sept. 20, 2020 at 8:00 PM EDT/5:00 PM PDT on ABC.

Anthony Anderson presents the Emmy for Outstanding Limited Series or Movie during the 72nd Emmy Awards telecast on Sunday, Sept. 20, 2020 at 8:00 PM EDT/5:00 PM PDT on ABC.

RuPaul from "RuPaul's Drag Race" accepts the Emmy for Outstanding Competition Program during the 72nd Emmy Awards telecast on Sunday, Sept. 20, 2020 at 8:00 PM EDT/5:00 PM PDT on ABC. This is the show's third consecutive Emmy win for Competition Program (2018-2020).

H.E.R. performs during the in memoriam segment during the 72nd Emmy Awards telecast on Sunday, Sept. 20, 2020 at 8:00 PM EDT/5:00 PM PDT on ABC.

Reese Witherspoon, left, and Kerry Washington speak during the 72nd Emmy Awards telecast on Sunday, Sept. 20, 2020 at 8:00 PM EDT/5:00 PM PDT on ABC.

Impactful storytelling, real results

Our loyal clients rely on us to capture compelling stories and exceed their performance goals, as demonstrated by our case studies. Tap into our comprehensive optimization and reporting services, whatever form your story takes.

Showcasing Hiroshima Prefecture as a premier travel destination

The Hiroshima Tourism Association sought media production and advertising services to promote Hiroshima Prefecture as an international travel destination. AP Content Services produced and distributed custom content through the themes of nature, history and culture, and exceeded expectations.

Creating campaign content to help GPE raise $4 billion for education

Our international production team produced a range of multimedia content, across several countries, capturing both educational challenges and the COVID-19 impact on educational infrastructures.

Highlighting Osaka and Kansai prior to the G20 Osaka Summit

AP Content Services created and distributed content highlighting three main stories: an introduction to Osaka, a focused spotlight on business in Osaka and a dive into iPS cell research conducted at Kyoto University.

Large-scale, nationwide photo and video coverage for Pizza to the Polls

AP Content Services provided photo and video coverage with real-time asset delivery, across 29 cities, on overlapping and consecutive dates.

Promoting Okinawa Convention and Visitors Bureau to international audiences

AP Content Services created a teaser video, which was promoted via social media amplification and native advertising.

Global production and distribution for European Civil Protection and Humanitarian Aid Operations

European Civil Protection and Humanitarian Aid Operations worked with AP Content Services for full production and distribution of content around projects in countries such as Ukraine, Colombia, Turkey, Spain, Romania, Sweden, the Democratic Republic of the Congo, Greece, Iraq and Sierra Leone.

Driving maximum exposure of the future of transportation

Daimler engaged AP Content Services to distribute the launch film of the Mercedes-Benz Future Truck 2025, the self-driving truck of the future, for its world premiere.

Airbnb reaches for the stars with astro-tourism campaign

Airbnb hosted a social impact experience for stargazers and relied on AP Content Services to create and distribute content promoting the event.

Capturing the EU’s forest fire relief efforts in Sweden

AP Content Services was tasked with filming and photographing the EU's relief effort as Sweden tackled its worst forest fires in decades.

Pushing the new LEGO® NEXO KNIGHTS™ range to a worldwide audience

As the LEGO® brand continues to grow and evolve, AP Content Services' global distribution network was utilized to promote the launch of its new LEGO® NEXO KNIGHTS™ range.

Worldwide reach for the Global Green Growth Institute

When the Global Green Growth Institute (GGGI) organized GGGWeek2016, it turned to AP Content Services for content marketing and reporting from the conference

Connecting with the culture of Mie Prefecture

The Mie Citizens Council enlisted AP Content Services to help encourage travel and tourism through compelling custom photos and videos of the region.

Note

The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.