Sassy Films

Distributing Sassy Films’ content to a global audience

Services provided

Ongoing global video distribution
Project management

Challenge

In a content-heavy market, Sassy needs their multiformat content to reach the widest possible audience in order to generate the coverage their clients expect.

Solution

AP Content Services assigns a dedicated producer to project manage each Sassy project. The producer coordinates and manages all elements of each project — regardless of scale — giving Sassy a single point of contact at AP. This makes communication simple and easy.

With direct access to over 1,000 newsrooms around the world, Sassy utilizes AP’s unparalleled global media network to maximize content exposure. Working on multiplatform content creation, Sassy also needs this delivery solution to be flexible in terms of content, timings and means of ingest. AP Content Services is able to meet this requirement, tailoring a bespoke delivery solution that complements Sassy’s productions.

Testimonial

“Delivering a robust and reactive multi-platform strategy for our news syndication is a key component of the Sassy content PR plan. Because of this, we require all our partners and providers to be as responsive and flexible as we are. Without a doubt, AP Content Services fits in with this ethos, delivering timely content to media that helps us generate the coverage our clients expect.”

Michael Semp, Director of Content Communications, Sassy Films

About

Sassy Films is a global content creation and communications agency that works with the world’s best-known brands, broadcasters and entertainment studios. Visual storytelling is at the heart of Sassy Films, combining their expertise in content production, PR, advertising, broadcast and digital, to produce work that both entertains and informs.

Michael Jackson One hosts three-day birthday celebration

Impactful storytelling, real results

Our loyal clients rely on us to capture compelling stories and exceed their performance goals, as demonstrated by our case studies. Tap into our comprehensive optimization and reporting services, whatever form your story takes.

Showcasing Hiroshima Prefecture as a premier travel destination

The Hiroshima Tourism Association sought media production and advertising services to promote Hiroshima Prefecture as an international travel destination. AP Content Services produced and distributed custom content through the themes of nature, history and culture, and exceeded expectations.

Creating campaign content to help GPE raise $4 billion for education

Our international production team produced a range of multimedia content, across several countries, capturing both educational challenges and the COVID-19 impact on educational infrastructures.

Highlighting Osaka and Kansai prior to the G20 Osaka Summit

AP Content Services created and distributed content highlighting three main stories: an introduction to Osaka, a focused spotlight on business in Osaka and a dive into iPS cell research conducted at Kyoto University.

Transitioning the Television Academy’s member events and awards coverage to completely virtual

AP Content Services was able to pull a variety of images from broadcast and virtual content to be made available for internal use and publicity.

Large-scale, nationwide photo and video coverage for Pizza to the Polls

AP Content Services provided photo and video coverage with real-time asset delivery, across 29 cities, on overlapping and consecutive dates.

Global production and distribution for European Civil Protection and Humanitarian Aid Operations

European Civil Protection and Humanitarian Aid Operations worked with AP Content Services for full production and distribution of content around projects in countries such as Ukraine, Colombia, Turkey, Spain, Romania, Sweden, the Democratic Republic of the Congo, Greece, Iraq and Sierra Leone.

Driving maximum exposure of the future of transportation

Daimler engaged AP Content Services to distribute the launch film of the Mercedes-Benz Future Truck 2025, the self-driving truck of the future, for its world premiere.

Airbnb reaches for the stars with astro-tourism campaign

Airbnb hosted a social impact experience for stargazers and relied on AP Content Services to create and distribute content promoting the event.

Pushing the new LEGO® NEXO KNIGHTS™ range to a worldwide audience

As the LEGO® brand continues to grow and evolve, AP Content Services' global distribution network was utilized to promote the launch of its new LEGO® NEXO KNIGHTS™ range.

Taking Breitling photo distribution to new heights

With aviation so central to the brand's values, Breitling's activities create a wealth of breathtaking imagery. Our challenge is to ensure maximum distribution of these photos to the world's media.

Connecting with the culture of Mie Prefecture

The Mie Citizens Council enlisted AP Content Services to help encourage travel and tourism through compelling custom photos and videos of the region.

Note

The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.