Activate across AP’s web or mobile news properties and extended media network. We offer a variety of formats, buying methods and targeting options to ensure the success of your campaign.
Whatever buying strategy is right for you, we will work collaboratively to deliver your advertising on our digital properties and beyond.
Purchase a deal customized for your specific advertising goals — from sponsorships and targeted display advertising to native promotion and video advertising.
Utilize all the benefits of programmatic buying through reserved, guaranteed inventory at a price point specific to your needs.
Access specialized packages through a non-guaranteed campaign that allows you priority access to our inventory.
Join a group of select media buyers to access limited availability, non-guaranteed deals.
Activate against a wide range of AP News inventory through the open marketplace and custom programmatic integrations.
We offer custom audience targeting across display, video, native and social media advertising. Our team will optimize the campaign to your objectives and reach the most suitable audiences for your message.
Target users within your desired audience with attributes such as age, gender, parental status and more.
Target your advertising to users based on interests, lifestyles and affinities.
Target your advertising to users who indicate actionable attributes like product affinities and in-market audiences.
Target based on users who have recently made purchases relevant to your product or service.
Target people in your desired country, state, zip code and more.
Target people viewing content focused on a specific topic, such as business content on AP News or all content tagged with certain categories like “professional football” or “awards season.”
Note
The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.