Audiences
Our audience visits AP for unbiased news they trust. Whether you focus on sports or entertainment, business or tech, reach our influential audience utilizing our targeting capabilities on site and app.
Pageviews
AP News site
122M+
pageviews per month
AP News app
37M+
screen views per month
Citation: Parse.ly, January-March, 2026.
Uniques
AP News site
38M+
users per month
AP News app
1M+
users per month
Citation: Parse.ly, January-March 2026.
Social stats
Fb and IG followers
4M+
TikTok followers
2.9M+
X followers
18.1M+
YouTube subscribers
10.7M+
Citation: March 2026
Audiences
Targeting
Demographic
Target people within your desired audience with attributes such as age, gender, parental status and more.
Psychographic
Target your advertising to people based on interests, lifestyles and affinities.
Behavioral
Target your advertising to people who indicate actionable attributes like product affinities and in-market audiences.
Purchase intent
Target based on people who have recently made purchases relevant to your product or service.
Location-based
Target people in your desired country, state, zip code and more.
Category/tag-based
Target people viewing content focused on a specific topic, such as business content on AP News or all content tagged with certain categories like “professional football” or “awards season.”
Note
The Content Services group is separate from the AP newsroom. While sponsorship arrangements are available surrounding AP's news coverage, these do not include any brand influence or oversight of the coverage. AP Content Services' custom brand storytelling projects, conversely, do not involve AP editorial staff and do invite brand input and review.